PC gaming took off from a die-area standpoint, but it sets the general quality expectations for normies. They see some game running on a $2000 computer and expect to get something similar out of a console because that used to be the case 20 years ago. Consoles will either become very expensive or they will continue to significantly lag in performance. What's worse, people tend to have much higher resolution TVs than computer monitors. They expect those beautiful graphics in 4k. They don't want to pay for enough mm^2 of silicon dies to make it happen, and they don't understand why the situation changed.