@wjmaggos - I agree with you on the need for Youtube alternative. But as to Rumble, well think you can say the founders and funders DO uniformly have an ideological bent, and that Rumble has become a home for all the far-right, fringe conspiratorial and hard-right content like no other. The owners actively promote that (unlike their token left leaning content) and that this promotion aligns with their ideological views.