@coolbean @yassie_j @whitequark well... Because it's not yet big and mainstream. Everything from the eu to the Dutch CDC to the Dutch state to every news outlet is on masto already. Granted, the state and eu things have their own server, but all the media outlets are on m.s
If twitter collapses really, and everyone moves here, it suddenly becomes (also) formal or at least important very quickly.
That's kinda the reason too why I think that it would help in replacing twitter.