@jwz Mozilla has been financed by ads since 20 years. This pays the people working on the browser. 99% of the work is actually done by employees, not by volunteers. Acquiring that advertising company is the next logical step to get rid of Google (also financed by ads..) Instead of blaming shaming, we need to think about how to finance working on free software, as relying on unpaid work is not viable and brings issues with diversity.