@flargh @schwa
I don’t know, I tend to think they’ve been •ahead• on the messaging: while other companies fall over each other in a frenzy of hype-addled FOMO to foreground AI in ways that range from useless to actively harmful to customers, Apple has been putting the same tech to work in ways that are less whizbang but genuinely useful.
This, more or less: https://arstechnica.com/information-technology/2023/06/at-apples-wwdc-keynote-ai-never-came-up-by-name-but-it-was-there/