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@thomasfuchs There's always gonna be people who latch onto a brand as an identity. You criticize the brand, you're criticizing THEM. Doesn't leave a lot of room for healthy dialogue and growth.

But then again, this is true of political parties, politicians, religions, artists, athletes, countries, states, towns, fuckin... Neighborhoods, streets, BUILDINGS.

Some people are desperate to define themselves by something other than themselves.