If you read Isaiah 41-45 and don't think it's talking about you, I dunno what to tell you. from 40 on in Isaiah are my favorite, and extremely powerful. The reality is most people just don't know what they are reading/don't take the words seriously enough. it's so easy to just pretend like it's rhetoric or whatever, or just ignore/excuse it. Can't count the number of times someone has said "yea that's nice, but i just don't want to believe that so i won't."