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@Noelwalling @c_9 FWIW, it is simply false (and silly) to claim that they "have no incentive to change." The companies have been beaten up repeatedly in the media and yelled at. Advertisers have dropped them.

They have LOTS of incentives to change, and have done so.

There's a reason they have entire "trust & safety" teams, and it's not because the EU told them to.