The initiative is a totally shit solution. However, it is harmful in my view
One of the studies there actually says a 3rd of teenage girls said the negatives outweigh positives on body image issues. So what defines unharmful? As long as less than 50% aren't harmed?
Also, isn't it fact that kids have been groomed or bullied to death by social media? It's not very responsible to say "social media isnt harmful" when there are parents/kids who have gone through that.