@progo If someone believes that "lose weight" is not a good goal to have, then maybe that person should not be CEO of Weight Watchers. If the organization itself believes that, maybe it should shut itself down. Saying "Actually our *real* goal is social justice for fat people" seems like not a good way to go. There are other organizations for that.
Worse if they'd been a charity, of course. As a for-profit corp it's understandable they'd go where the profits seem to be.