@drewdevault There’s no mention of the FSF on guix.gnu.org (administered by the Guix team) or even on gnu.org/s/guile, say, but I get what you’re saying. I’m uncomfortable with this perceived connection.
Re reclaiming the label, that the FSF is in control of large parts of gnu.org, in particular the landing page, is indeed a problem (one we tried to address through diplomacy ca. 2020, in vain.)