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@imsnif @ProfessorCode So if the folks who spend many hours on branding end up coming up with something that makes other people feel unsafe or unwanted then they should be criticised. And instead of feeling defensive, they should look into why that happened, how it can be rectified, and how they can ensure it doesn’t happen again. (Which will likely involve a review of the organisational culture/structure.) Because it’s not about them. They’re not the victims here.