Good point about "naming".
In Swedish, it was initially "Atomvapen" (Atom Weapons) and "Kärnkraft" (Nuclear Power), but in the 60s/70s, they first tried with "Atom Power, No Thanks!", but that didn't catch on, so later shifted to rename "Atomvapen" to "Kärnvapen", and hammering that term in over a generation, it was easier to convince people of "Nuclear Power, No Thanks" and in 1980, the Referendum was 3 choices, and all 3 was "Shut Them Down"