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@OrionKidder @emilygorcenski This is way too simple. Maybe, just maybe, think of it as his direct MAGA propaganda channel, building an echo chamber of loyal white supremacist supporters. He is neither censored nor criticised there and he did not even had to raise the money for it all by himself. With that in mind, they may have lost some millions with the app, but might win the election with hyped up super MAGA voters.