@freemo @georgetakei It's very different. What's being referred to here is the dehumanisation of a class of people, in a manner which is recognised as the fourth step of genocide. There's a big difference between insulting a person by calling them an animal, and using similar words to flatten an entire group of people into a faceless mass.
I recommend reading about the Rwandan genocide in particular, and the very significant role played by talk radio.