Maybe greenwashing? It's easy to fall for promises of helping the environment when companies hide their actual environmental impact and sell themselves as our great green saviors.
It's especially frustrating when the movement leads us to focus on individual action instead of advocating for systemic changes. I can buy carbon offsets for every year of my life; it doesn't fix the natural gas power plant 20 miles from here (and the "offsets" are often scammy anyway).