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So, guess what I found out? The term "Fediverse" is now considered a marketing buzzword according to eMarketer. And you know what they say, when eMarketer says it's a marketing buzzword, it's definitely one!

(Okay, nobody actually says this -- except me right now. 🤓)

Anyway, the interesting part is why they think marketers should pay attention to it:Fediverse platforms are ad-free, meaning they probably aren’t top of mind for advertisers. But if fediverse platforms were to take off, brands would no longer be beholden to big social media companies in the same way.So, to sum it up for you, marketers might not be immediately interested in the Fediverse because of its ad-free nature. But you know what marketers really don't like? Depending on platforms like Meta (formerly Facebook) and X (formerly Twitter).

https://www.insiderintelligence.com/content/5-marketing-buzzwords-worth-knowing