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   Christopher Trottier (atomicpoet@firefish.city)'s status on Sunday, 08-Oct-2023 03:10:24 JST Christopher Trottier

   So, guess what I found out? The term "Fediverse" is now considered a marketing buzzword according to eMarketer. And you know what they say, when eMarketer says it's a marketing buzzword, it's definitely one!
   
   (Okay, nobody actually says this -- except me right now. 🤓)
   
   Anyway, the interesting part is why they think marketers should pay attention to it:Fediverse platforms are ad-free, meaning they probably aren’t top of mind for advertisers. But if fediverse platforms were to take off, brands would no longer be beholden to big social media companies in the same way.So, to sum it up for you, marketers might not be immediately interested in the Fediverse because of its ad-free nature. But you know what marketers really don't like? Depending on platforms like Meta (formerly Facebook) and X (formerly Twitter).
   
   https://www.insiderintelligence.com/content/5-marketing-buzzwords-worth-knowing

   • Haelwenn /элвэн/ :triskell: and clacke like this.
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     Kermode (gemlog@tilde.zone)'s status on Sunday, 08-Oct-2023 23:07:56 JST Kermode

     in reply to

     @atomicpoet Brands are just as free as anyone to have their own instances and maybe they can convince their 'fans' to follow them.
     I'll bet e.g. apple could do it and find followers easily enough.
     Lots of fan bois for various things around. And then the brand absolutely controls the channel.

     clacke likes this.