@AimeeMaroux The issue is that #federatedNetworks appear "hard" and are inscrutable to people used to clicking OK on a #EULA without reading it. People who don't understand that they are saying "please take my #privacy and my #rights." People who think that #appStores are great rather than voracious organizations with predatory commission structures.
Average users don't want to think why things are #free and easy. They will also be the ones to complain when a for profit corporation changes their rules in a way that affects them, the user who believes the internet is somehow "free".
The #fediverse is fantastic because no one organization can take it down, and you can change servers if you don't like your current server's new rules. But explaining that to #normies will get you a blank gaze of incomprehension.