@shimriez When I say none of it makes any difference, I'm specifically talking about the effect individual actions have on climate change. To a first approximation, this is zero, and has little scope for it to be any other number.
I agree that we can very definitely make a difference in how people feel, and this is the source of my complaint: the constant stream of "we are all going to die, because we are filthy eco-sinners" articles just make people feel like shit.
It's basically doom and gloom protestantism, but with the climate playing the role of their god.