It’s really not about business. Jack has flatly stated that multiple times. He said it was the right thing for business but “wrong decision for the internet & society” to suspend Trump’s account in the immediate aftermath of the Jan 6 2021 Republican coup & attack on the legislature.
He does not want to ban Nazi recruitment from the internet & definitely not from his own platforms. That was the whole reason for starting #Bluesky, so no one could. Only hide it individually.