@Jbasoo @thomasfuchs Thomas, your comment really hit for me as it made me realize the obvious: the mechanics of shaming brands is no different than shaming people. The lack of brands and the (much more controversial) lack of QTs makes this a 'less shame encouraging' place.
Ofc, QTs can also very helpful, not trying to start THAT debate... My point is that the value of redressing power imbalances is a double edged sword.