It’s also extremely interwoven with Instagram, so a user can look at an Instagram verified profile and choose to slide over to their IG account in Insta in a single click. From the IG culture perspective, it’s a strong start on a Twitter replacement and it really may aim to use its IG connection to be the “big picture” revenue stream, it really may just be a way to promote IG while battering down Twitter’s ad shitification. From the perspective of what I like here though, it’s a spectator sport.