So, confession time. I actually used my insta account to check out Threads. It’s the same as what you’re talking about. There’s verified accounts for a number of companies and celebs, which, you know, has its advantages and such. And it’s very early Twitter in its interactions. There are QTs, which is interesting. And I’m not seeing embedded ads, yet. But the feed is clearly pushing corporate and celeb confirmed accounts. There is unquestionably an IG feel to it, which is a very popular platform for the mass audience.
Look, that’s a thing. And if reporters and pols follow, I wouldn’t mind seeing the ones I choose from here (so hopefully they aren’t shitty neighbors). But I can already tell that I won’t be using much there. That said, once it gets “trendings”, I do think it could be the death knell for Twitter.
But at this stage, it *feels* performative, not conversational. We shall see what happens as things progress.