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@atomicpoet it's a common marketing strategy. He props his thing up and doesn't comment/compare to his competitors at all. Acknowledging them is a losing proposition because superior or not it gives a competitor air time instead of being the only topic of conversation.

Imagine how much easier a debate is to win if you never have to stop talking and the audience believes there is only your side.

You're never going to win on the merits of your argument. The only winning move is not to play.