German news website @heiseonline has been very active on the #fediverse, now the second largest news account. Editor @mho has extensively documented the process.
Findings compared to their (6x sized) Twitter account:
Way higher engagement than Twitter
Website traffic slightly below Twitter
Valuable information for any news organisation that is debating whether to leave Twitter, and which platform to join instead!
@fediversenews @spreadmastodon
Read it all at: https://fediversereport.com/news-outlets-twitter-and-the-fediverse/