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@est far too often "ally" is a performative cop out and way to make only themselves feel better. For example, against my very verbal protests, my family kept going to a certain chicken-centric fast food restaurant that is closed on Sunday. And they kept going, until I pointed out to them that they couldn't continue to call themselves allies while giving money directly to an establishment that openly turns around and gives that same money to homophobic organizations. Imagine if everyone who calls themselves an "ally" took direct action to actually BE an ally!