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@taedryn here in Georgia, the Republican leadership would rather avoid culture war conflict in favor of "pro-business" policies. And the threat of boycott or divestment helps to encourage them to have that position. But this year, there is a youth healthcare ban that passed the state senate. The state legislature is so gerrymandered that most legislators fear a primary challenge much more than a general election one, so even though transphobia seems to be a losing electoral strategy, it still might make sense for them to pursue it because it's catnip to a certain section of the Republican base