Nathan Lowell (he/him) 📎@Mrfunkedude @Catwoman69y2k @sbseltzer
It's one of those weird mass media tools that got transplanted to social media without understanding it.
"Clout" and "reach" are "influence level" and "influence scope."
Both relate to the actual characteristic of "social presence."
The difficulty comes when the influence you're trying to measure happens outside of social channels.
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