I find the write-up contains (at least) two important points: The history of QOTO (with valuable background info) and Eugen's early and impactful recent reactions.
Since the title lists only one, it might be a bit misleading ("clickbait title", as you put it). Wave you considered splitting it into two articles or use title that captures both aspects? I wonder if that might help the circulation of the article.
(2/2)