I've never been a fan of the "free software" name. It's too easily conflated with freeware and constantly having to add the "no, no, I mean free as in freedom" explanation gets tiresome really fast.
Which is why I used to embrace "open source" instead, but unfortunately that's more and more getting confused with "source available" (I partly blame this on Github for branding itself as "open source hosting" without actually requiring open source licensing, but they're certainly not the only ones at fault).
So I figured we need a new name, and my first thought was "Libreware". Of course, someone was already ahead of me: https://www.libreware.org/