McDonald's Japan current marketing strategy using otaku culture is exactly why gatekeeping online culture is a good thing actually.
I don't care if you find it toxic, it keeps out the corpos.
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SuperDicq (superdicq@minidisc.tokyo)'s status on Wednesday, 19-Mar-2025 21:40:17 JST SuperDicq
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SuperDicq (superdicq@minidisc.tokyo)'s status on Wednesday, 19-Mar-2025 21:45:28 JST SuperDicq
@professionalbigot69@poa.st @kirby@freerobuxextremist.com I'm not soyjaking at this just because it is a Japanese company. I'm criticizing it and I want it to stop.
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Ulysses (professionalbigot69@poa.st)'s status on Wednesday, 19-Mar-2025 21:45:29 JST Ulysses
@SuperDicq @kirby corpo
😐
corpo, japan
:wojak_soy: -
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SuperDicq (superdicq@minidisc.tokyo)'s status on Wednesday, 19-Mar-2025 22:11:00 JST SuperDicq
@professionalbigot69@poa.st @kirby@freerobuxextremist.com I mean I'm definitely a gigantic weaboo but I still prefer my weebtrash without the shitty corpo flavor.
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Ulysses (professionalbigot69@poa.st)'s status on Wednesday, 19-Mar-2025 22:11:01 JST Ulysses
@SuperDicq @kirby no i get that
it's others that soyjak over corpos
-t. person that soyjaks over Glock and H&K -
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SuperDicq (superdicq@minidisc.tokyo)'s status on Wednesday, 19-Mar-2025 22:16:26 JST SuperDicq
@professionalbigot69@poa.st @kirby@freerobuxextremist.com Especially the fact that McDonald's Japan is leaning heavily into Y2K NicoNicoDouga and Vocalsynth culture in particular is really what bothers me.
All of this stuff that is being turned into advertising now were initially made by very talented independent artists who had nothing to gain. They just made these things because they were fun, no other reason. -
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SuperDicq (superdicq@minidisc.tokyo)'s status on Wednesday, 19-Mar-2025 22:34:01 JST SuperDicq
@irie@fsebugoutzone.org Otaku culture used to be gatekept by just being absolutely completely socially unacceptable.
Most western people used to look at otaku stuff like "this looks cringe" and bully you for it.
I don't know what the fuck changed but now it's like everyone is into it, or at least doesn't find it a weird interest?
Maybe they shold make another anime like Boku No Pico or Kodomo No Jikan or something to remind people.dilbert 1 likes this. -
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イリエ (irie@fsebugoutzone.org)'s status on Wednesday, 19-Mar-2025 22:34:02 JST イリエ
@SuperDicq what do you mean by gatekeeping exactly?
Producers of content (whether anime, songs, or manga, etc.) want to reach as many people as possible. If the content is agreeable the audience becomes larger and larger. You cannot stop this, and if you tried, you'd be pushing back against the inherent needs of artists.
Once a certain level of popularity is reached it can create a situation where a certain culture of content is massive, yet doesn't align with globohomo tenets held as sacred in the West.
What do? The answer to this is what occurred over the last years with Western money and Western influence (mostly Jews) meddling in Japanese otaku culture.
Now in the case of McDonald's, is it McDonald's Japan that makes use of Otaku culture? Or McDonald's America? Because those two can have a different set of expectations of what's allowed and what's not, while operating in different cultural environments.
And what was your initial issue anyway? That corpos exploit grassroots/independent icons of Otaku culture for economic reasons? Well, ignoring and avoiding them in Japan would raise even more attention, as the country swims in anime culture. McDonald's going against the grain by ignoring Otaku culture would be a statement in itself. -
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SuperDicq (superdicq@minidisc.tokyo)'s status on Wednesday, 19-Mar-2025 22:41:50 JST SuperDicq
@irie@fsebugoutzone.org Also what McDonald's Japan is doing is still very weird.
I know otaku culture is mainstream in Japan because that's like their thing obviously. But if they would actually go after what's maintstream they would just use popular current anime like Jujutsu Kaisen or Demon Slayer or something.
But instead they are going after Y2K era 2ch and NicoNicoDouga stuff specifically.
What McDonald's Japan is doing right now is like the equivalent of McDonald's America making commercials with Tay Zonday and Star Wars Kid. -
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dilbert 1 (sun@shitposter.world)'s status on Wednesday, 19-Mar-2025 22:48:43 JST dilbert 1
@SuperDicq @irie burger king boku no pico baga no pico
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