@Mr_NutterButter
One of the things, that I think really pushes Nintendo forward is, that they truly understand how to keep a franchize alive.
Ubisoft execs know, that everyone is begging them for a new splinter cell. Yet, all we got from Sam Fisher in past 10 years were... 2 cameos?
On the other hand, Nintendo put's Mario and Luigi into EVERYTHING. And even, when there was some series quite down (Like Metroid), they did push it HARD when they reviewed it.