Conversation

Notices

1. Embed this notice
   ˈdälfən™🐬 💥 🌊 (dalfen@mstdn.social)'s status on Friday, 08-Nov-2024 07:52:37 JST ˈdälfən™🐬 💥 🌊

   Did you know that you might get a better offer for many digital subscriptions if you change the browser?

   Give it a go.

   /1 🧵

   • Embed this notice
     ˈdälfən™🐬 💥 🌊 (dalfen@mstdn.social)'s status on Friday, 08-Nov-2024 07:52:33 JST ˈdälfən™🐬 💥 🌊

     in reply to

     Bottom line—

     Mix up various factors like browsers (while cleaning cache and cookies, of course), time of day, time of the week, VPN settings…

     Let’s get the best deals 🎉

     #business #consumer #pricing #tech

     /5 🧵
     (End for now…)

   • Embed this notice
     ˈdälfən™🐬 💥 🌊 (dalfen@mstdn.social)'s status on Friday, 08-Nov-2024 07:52:34 JST ˈdälfən™🐬 💥 🌊

     in reply to

     With selective pricing, “publishers (can)… set different pricing rules for ad inventory based on various factors, such as the user's location, time of day, device type & other relevant attributes”—

     to gain the most return.

     Per this 2023 blog, Google gives companies the ability to dynamically price based on customer & usage factors.

     Likely other vehicles do too.

     /4 🧵

     ~ Mastering smart blocking & selective #pricing in Google Ad Exchange~

     #business #consumer #tech

     https://www.linkedin.com/pulse/mastering-smart-blocking-selective-pricing-google-ad-exchange

     Robert Link repeated this.
   • Embed this notice
     ˈdälfən™🐬 💥 🌊 (dalfen@mstdn.social)'s status on Friday, 08-Nov-2024 07:52:35 JST ˈdälfən™🐬 💥 🌊

     in reply to

     No doubt it’s all about #marketing at what price the company thinks a consumer will pay.

     In the previous example, the $15.27 per month is a better deal as it saves the subscriber $26.64 per year (accounting for one month free at the $19.08 price).

     But a person might be more persuaded to purchase something when they can get something of significance ‘free’.

     In reality, that person pays $2.22 per month more than others who got the $15.27 per month offer.

     /3 🧵

     #business #consumer #pricing

   • Embed this notice
     ˈdälfən™🐬 💥 🌊 (dalfen@mstdn.social)'s status on Friday, 08-Nov-2024 07:52:36 JST ˈdälfən™🐬 💥 🌊

     in reply to

     For example:

     Take this digital subscription to The Economist.

     In Safari and Firefox, I was offered an introductory price of $15.27 per month for the first year.

     In DuckDuckGo and Edge, I was offered an introductory price of $19.08 per month for the first year (with the first month free).

     (all the searches were in the same time period and on the same device)

     I have seen this phenomenon with different digital subscriptions as well.

     /2 🧵

     #business #suvscriptions #consumer