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With selective pricing, “publishers (can)… set different pricing rules for ad inventory based on various factors, such as the user's location, time of day, device type & other relevant attributes”—

to gain the most return.

Per this 2023 blog, Google gives companies the ability to dynamically price based on customer & usage factors.

Likely other vehicles do too.

/4 🧵

~ Mastering smart blocking & selective #pricing in Google Ad Exchange~

#business #consumer #tech

https://www.linkedin.com/pulse/mastering-smart-blocking-selective-pricing-google-ad-exchange