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No doubt it’s all about #marketing at what price the company thinks a consumer will pay.

In the previous example, the $15.27 per month is a better deal as it saves the subscriber $26.64 per year (accounting for one month free at the $19.08 price).

But a person might be more persuaded to purchase something when they can get something of significance ‘free’.

In reality, that person pays $2.22 per month more than others who got the $15.27 per month offer.

/3 🧵

#business #consumer #pricing