I don't think people understand just how much "data-driven advertising" is a fucking scam. For example, Facebook has known my date of birth for about 15 years, and pretty much every ad it serves is for activities explicitly for under 30s. I'm 38. It knows this.
This is going to be one of those threads that I wish Mastodon had a "turn off replies" features, so anyway before replying, please thoroughly read this and also know that I work in marketing so I have a decent grasp on how advertising works, which is how I can confidently say the entire thing is a fucking scam run by the stupidest people in the world. https://anotherangrywoman.com/2023/01/18/how-to-give-advice-on-the-internet-without-being-an-utter-menace/
Google and the brand I bought it from know that I own a specific type of mattress. They know this because I googled it and came into the website and bought it. And yet, I get advertised that specific mattress, from that specific supplier.
Facebook knows I live in London, and has known this fact for more than a decade. It just loves to serve me ads for businesses in Birmingham, where it knows I don't live.
@Tarbh The other Amazon one that makes me laugh is when it asks if you want to subscribe and save for an object such as a fucking deckchair. No, I do not need to buy a deckchair every six months.
@stavvers Amazon are always at this. "You bought this one specific, very niche thing that will last for years? Here, you should buy one of these other ones!"
A couple of people have been asking about how the whole ~stealing elections~ thing works in the context of this scam and I'm probably going to have to write a follow up working through that, but where I'm at is pretty much that Cambridge Analytica, etc, are very much in the category of their product is making people think they *could* and that the "microtargeting" was wildly, wildly understated.