Passing semi-obvious thought: it’s not really Reddit leadership the Reddit community needs to scare; it’s investors.
It seems to me that has tactical implications.
Passing semi-obvious thought: it’s not really Reddit leadership the Reddit community needs to scare; it’s investors.
It seems to me that has tactical implications.
In particular, browbeating the CEO isn’t going to accomplish that much. He doesn’t have to care if people on the Internet are mad at him.
He •does• have to care if his precious IPO goes down the toilet.
It would be marvelous if one result of the Twitter and Reddit fiascos were online communities acquiring both willingness and organizing capacity to burn online spaces to the ground when they go bad.
Today, if tech execs worry about users, it's losing market share, competitive edge, lock-in. But I don’t think they worry about their users organizing to actively destroy their product in response to their decisions. Imagine if they did.
We online communities have the power to tell tech companies, “You exist at our pleasure.”
It’s time we figured out how to use it.
@noondlyt
Pledge fealty to human decency, and you’ll find me standing beside you.
@inthehands
This is so good I might have to pledge fealty to you.
Addendum to the above:
Reddit executives are reading this action as grumpy people chucking little pebbles at their windows.
And if the blackout ends after 2 days with no concessions from Reddit and no further action from the community…that’s all it is.
Redditors need to ask themselves: How far are they willing to go? Because none of this means a damn thing to Reddit until they believe it impacts their IPO valuation.
https://www.theverge.com/2023/6/13/23759559/reddit-internal-memo-api-pricing-changes-steve-huffman
@paninid
Yeah, I’ve heard him say this (including in person). I don’t really agree with his total ban on the actual term — it’s the best one we have to distinguish the people who use the software from its owners and stakeholders — but I agree with the underlying sentiment.
@inthehands “There are only two industries that call their customers ‘users’: illegal drugs and software.”
- Edward Tufte
Just re-re-repeating this, lest it get buried:
The question for Reddit communities is, ⚡️“What power do we have to damage the Reddit IPO?”⚡️
That’s it. That’s the game right there. The IPO valuation.
Not “how do we shame them.” Not even “how do we take a bite of their revenue.” Threaten the IPO. That’s the whole impetus behind the API pricing fiasco. Reddit will listen only when they believe they’re in danger of ending up a damaged property.
I’m fairly sure @davealvarado is being sarcastic, but what he’s getting at is in fact correct:
•Mutually assured destruction• is the strategic structure here. That’s the threat the Reddit community needs to be prepared to make against the Reddit corporation.
Are they? That’s the question.
Because in a mutually assured destruction scenario, •reaching• the point of destruction is failure — but the •credible threat• to follow through on it is a requirement of success.
@walruslifestyle
Yeah, targeting the metric or targeting confidence (brand trust etc) or both is the kind of thing I’m talking about.
To be clear: it’s not strictly necessary to make the key metrics go down; it’s necessary to make leadership •believe• that users can and will choose to make them go down. In practice, that probably does mean actually tanking it — but it’s the belief that matters.
@inthehands I don't know what reddit's CEO is actually on the hook for, so take this with a grain of salt. a lot of tech CEOs are on the line for DAU/MAU or some newfangled variation of that metric going up. Up=valuable company. Flat or down, not so much.
So the tactic here is to figure out what that metrics are, and organize to make as many of them go in the bad direction as fast as possible for as long as possible. and importantly, to maintain this longer than the investors have patience to wait it out, which could end up being a significant amount of time (many months? a year or more? they're waiting for an exit, which traditionally takes years)
@inthehands @davealvarado That is the lever that online communities have, but it's unlikely to work here.
Reddit is shifting models from chasing users (dubious) to extracting value from users. If they fail, the IPO dies. So MAD here is not an option.
Reddit's already looking at their own destruction. Their only way out is to bowl through their users' objections.
@inthehands indeed. And importantly, the difference between "the Reddit community wants..." and "the Reddit moderator community wants..." gets highlighted when you start talking MAD.
@inthehands @skinnylatte gotta fight business logic with business logic 👏
@suldrew @davealvarado
Now there’s an image!
@inthehands @davealvarado I think that is right. You win a game of chicken by ripping off your own steering wheel.
@inthehands A web forum without users that is stylistically stuck in 1990s must be worth billions
GNU social JP is a social network, courtesy of GNU social JP管理人. It runs on GNU social, version 2.0.2-dev, available under the GNU Affero General Public License.
All GNU social JP content and data are available under the Creative Commons Attribution 3.0 license.