Whoa! Vice is heading for bankruptcy!
That magazine was a big chunk of my teens and 20s—for which I had a love/hate relationship.
Hipsterism is officially dead.
https://www.theguardian.com/media/2023/may/01/vice-media-group-bankruptcy-report
Whoa! Vice is heading for bankruptcy!
That magazine was a big chunk of my teens and 20s—for which I had a love/hate relationship.
Hipsterism is officially dead.
https://www.theguardian.com/media/2023/may/01/vice-media-group-bankruptcy-report
@atomicpoet In a way, it will be a relief, because their site has been ad hell for years now.
It’s wild how every defining media and cultural brand of my generation is dead or dying.
Vice is going bankrupt.
BuzzFeed News is dead.
American Apparel is dead.
Pitchfork is a shell of itself.
I mean, at least the Boomers still have Rolling Stone.
@atomicpoet Buzzfeed and Pitchfork won't be missed by me, that's for sure. Whoever is writing those Pitchfork reviews is mentally deaf 🙄
In hindsight, though, I feel like my generation (Millennials) stopped giving a damn about earnestness and authenticity—and instead chased aspiration and performance.
Because that’s what Vice, BuzzFeed, American Apparel we’re really about.
They weren’t cultural creatives as much as media properties that tried to define themselves by acquiring and assembling culture—seeking status through taste.
Vice and BuzzFeed are dead or dying because they’re whole value was in being cultural gatekeepers.
But now social media algorithms have killed cultural gatekeepers.
Cultural gatekeeping has moved to a human endeavour to one that’s automated.
I have a feeling that my generation (Millennials) will be the last to define themselves by consumption.
We bought the Yeah Yeah Yeahs t-shirt, acquired the Basquiat print, ate the famed avocado toast.
But everything is becoming more ethereal nowadays. People don’t own things. We don’t even rent them.
We do something even more impermanent: we stream.
@mike That’s what I hear too.
@atomicpoet My wife knew the guy that owned American Apparel. That brand died because he was an asshole of the highest order.
@atomicpoet @BlackAzizAnansi Around the time Adobe got away with making all of their apps subscriptions, all hell broke loose.
Mercedes now sells you a $100K EV, then wants $90/month to “unlock”extra speed. BMW wants $30/month to “enable” the heated steering wheel you bought.
@atomicpoet I would say that streaming is the ultimate form of consumption.
@atomicpoet
...and go with the flow. 😉
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