Notices by Google Search Liaison (searchliaison@mastodon.social), page 2

Google Search needs to keep improving, because we’ve all seen the headlines of dissatisfaction. And here, in my talk, I brought up three slides that were actually from a talk Matt Cutts gave in 2013 when he was at Google, about dissatisfaction and made-for-search content. This leads to cycles…

The search engines back then had never seen this type of content before. The concern then, as it is now, was how it might impact showing great results to users. Not surprisingly, the search engines soon took action against it. (Google also considers it spam: https://developers.google.com/search/docs/essentials/spam-policies#cloaking)

In 1998, long before I joined Google or Google existed, I wrote about how the search engines of the day were trying to understand how to deal with content “designed primarily for search engines, not for human beings.” In particular, the rise of what we now call cloaking and doorway pages….

Today, with our December 2022 link spam update, we’re leveraging the power of SpamBrain to neutralize the impact of unnatural links on #Google #search results. The update launches today & will take about two weeks to rollout. Learn more: https://developers.google.com/search/blog/2022/12/december-22-link-spam-update

In 2002, Google launched a page with a set of guidelines for site owners that gave an overview of best practices when it came to building a site. A lot has changed since then, so we recently launched a refreshed, simplified version of this called Google Search Essentials. If you create content, learn more here: https://developers.google.com/search/blog/2022/10/search-essentials

We've created a new guide to #Google #Search ranking systems to make it easier for creators and others to learn about our more notable systems. Learn more here: https://developers.google.com/search/blog/2022/11/introducing-guide-to-ranking-systems