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Lycos search manager Rajive Mathur said that some this type of move is "inevitable," for Lycos and for the other search engines. As they transition to this, those finding bridge pages to be effective (and not everyone does) may be looking at lost traffic. "I'm sure they're looking at [bridge pages] and saying, 'But I've having such good success," said Excite's Kris Carpenter. "In three to six months, it may have the opposite effect."

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Lycos search manager Rajive Mathur said that some this type of move is "inevitable," for Lycos and for the other search engines. As they transition to this, those finding bridge pages to be effective (and not everyone does) may be looking at lost traffic. "I'm sure they're looking at [bridge pages] and saying, 'But I've having such good success," said Excite's Kris Carpenter. "In three to six months, it may have the opposite effect."
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Google Search Liaison (searchliaison@mastodon.social)'s status on Friday, 17-Nov-2023 06:33:21 JST Google Search Liaison
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The search engines back then had never seen this type of content before. The concern then, as it is now, was how it might impact showing great results to users. Not surprisingly, the search engines soon took action against it. (Google also considers it spam: https://developers.google.com/search/docs/essentials/spam-policies#cloaking)

In conversation Friday, 17-Nov-2023 06:33:21 JST from mastodon.social permalink