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"The main issue for me is whether or not the site is deceiving my users. I have a responsibility to deliver good data to my users. If there's a situation where my spider sees one thing and my user sees something else, I have a problem with that, because it makes me look bad," said Steve Schneider, who oversees AltaVista's spidering process. It's similar with Excite: "Where we are most concerned is when a company is using it in the wrong way. The consumer walks away thinking, 'Oh, Hotbot or Excite had the wrong information.' We have to be concerned with how that reflects on the brand," said Excite search product manager Kris Carpenter.

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"The main issue for me is whether or not the site is deceiving my users. I have a responsibility to deliver good data to my users. If there's a situation where my spider sees one thing and my user sees something else, I have a problem with that, because it makes me look bad," said Steve Schneider, who oversees AltaVista's spidering process. It's similar with Excite: "Where we are most concerned is when a company is using it in the wrong way. The consumer walks away thinking, 'Oh, Hotbot or Excite had the wrong information.' We have to be concerned with how that reflects on the brand," said Excite search product manager Kris Carpenter.
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Google Search Liaison (searchliaison@mastodon.social)'s status on Friday, 17-Nov-2023 06:33:21 JST Google Search Liaison
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The search engines back then had never seen this type of content before. The concern then, as it is now, was how it might impact showing great results to users. Not surprisingly, the search engines soon took action against it. (Google also considers it spam: https://developers.google.com/search/docs/essentials/spam-policies#cloaking)

In conversation about a year ago from mastodon.social permalink