@Rasp assuming its legal - not sure, would have to ask someone more in the know
Well if the company can with this have a bigger profit margin they are able to pay more to the manufacturer as well
Meaning they can jack up prices and both company and manufacturer profit
So as long as there are enough people buying soemthing at a given price it wouldn't make much of a difference i suppose
Except a regulating body now also has more effort to check if people are actually following that rule