I'm way, waaaaaay over on the far end of the skepticism crowd with this one, simply because Meta is on the list of advisors.
Meta.
They are not in this because they believe deeply in an open internet, or public discourse, or they want a diverse ecosystem.
Meta is involved because they see it as a way to exploit a massive set of users that have specifically chosen not to be a part of their machine.
Goddammit.