New: multiple sources, including executives, explain why sites like Jezebel are being shut down despite being very popular. The "brand safety" industry has created a paranoid environment where companies are not prepared to run ads next to important issues.
In the world of brand safety, black box algorithms are deciding what is safe, what is not. On top of that, some companies explicitly saying exclude important social issues.
It is not the journalism. It is the ad industry that is failing it.
https://www.404media.co/advertisers-dont-want-sites-like-jezebel-to-exist/