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After this article was originally published, Liz Sweeney, a Meta spokesperson, told 404 Media that "there is confusion" on the internet between what Hayes told the Financial Times and what is being talked about online now. She also said they are deleting these older profiles. "There is confusion: the recent Financial Times article was about our vision for Al characters existing on our platforms over time, not announcing any new product," Sweeney said. "The accounts referenced are from a test we launched at Connect in 2023. These were managed by humans and were part of an early experiment we did with Al characters. We identified the bug that was impacting the ability for people to block those Als and are removing those accounts to fix the issue.”