"A location data broker like Gravy Analytics getting hacked is the nightmare scenario all privacy advocates have feared and warned about. The potential harms for individuals is haunting, and if all the bulk location data of Americans ends up being sold on underground markets, this will create countless deanonymization risks and tracking concerns for high risk individuals and organizations,” Zach Edwards, senior threat analyst at cybersecurity firm Silent Push, and who has followed the location data industry closely, told 404 Media. “This may be the first major breach of a bulk location data provider, but it won't be the last.”
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