Here’s the other thing: as much folks on Mastodon say they don’t like Bluesky, and they’ll never join it – the fact is that Bluesky’s higher network effect has resulted in a a lot of folks who used to thumb their noses at Bluesky joining Bluesky.
Hell, I post more often on Bluesky now – even though I don’t like it. And for those longer posts that won’t fit on Bluesky, I even provide a “READ MORE” link so people on Bluesky can read the rest of my post. (see attached image).
So now I’m on Bluesky, talking about the Fediverse, because people who used to be on Mastodon are like, “Hey Chris, I still want to hear from you, can you post here please?”
And I’m like, “Okay, it’s more work – but whatever.”
At some point, I want this Bridgyfed thing to be more common – and please, for the love of god, work with my Akkoma server – because I’d rather just bridge it.
Now some of you might think, “Hey, Meta will eventually enable ActivityPub entirely, right?” – which would finally kill this silly protocol war. But again, I’m skeptical that it will be done. And even if it is done, so what? Will Threads allow posts from there to be bridged to Bluesky?
sigh
Damn it, we’re going to need to go beyond microblogging and Twitter-like services to grow this network, and that means building the stuff that Meta and Bluesky won’t.
To be blunt, I’m thrilled that Pixelfed is what’s growing the Fediverse right now. That app finally pushed accounts over the 11M mark after hovering around 10M for more than a year.
The reality is, Mastodon is no longer going to cut it.
Most people who are looking for a Twitter alternative are migrating to Threads or Bluesky. And while Threads has some Fediverse integration, I have little confidence that they’ll integrate with the Fediverse entirely – because Meta will be Meta.
Now for Mastodon to actually grow, there needs to be other ActivityPub-enabled apps that are not Twitter-like. And that means other uses cases for the Fediverse not only need to be developed but have thriving communities that coalesce around them.
But how does this actually help Mastodon? You see, those other apps build Mastodon’s network effect. And a network effect is what makes any social media app more useful. If you want to talk to a more diverse array of people, you need a wider and wider network effect.
Which then extends Mastodon’s reach even further. In fact, beyond Mastodon. Which makes Mastodon more useful.
So if you want Mastodon to not just survive, but also thrive – perhaps even grow and leap frog Bluesky and (perhaps) Threads, then apps like Pixelfed are critical.
Let’s address the HOA of the Fediverse, and the threat that those people are coming here:
You have the ability to block. And not only do you have the ability to block but also the ability to block entire servers – or even defederate if you want.
So yes, if you’re afraid of the scary Tiktokers, just use the tools you already have – instead of bemoaning how they’ll “destroy” the Fediverse.
I want to take a moment to talk about Pixelfed and the incredible vibe it has right now. If you haven’t checked it out yet, you absolutely should. Pixelfed just launched this week on both the Apple App Store and Google Play, and it’s been an amazing experience.
What do I mean by “vibe”? Well, let me explain. This week, I resurrected my Pixelfed.social account. I originally ran my own Pixelfed server, but eventually discontinued it to consolidate my Fediverse presence on atomicpoet.org. I don’t regret that decision—it made sense at the time. But rejoining Pixelfed.social and kickstarting my account again has been nothing short of amazing.
Let me tell you what I’ve been seeing:
Young women crocheting sweaters
Cats yawning
Stunning sunsets
Heavy metal bands striking dramatic poses
Breathtaking black-and-white photography
And honestly, this is very different from the rest of the Fediverse. I’m not saying the rest of the Fediverse is bad, or that people should stop talking about politics or tech debates. It’s just that the Fediverse has its own vibe, and Pixelfed—specifically Pixelfed.social, though I haven’t explored other servers—has a vibe that’s uniquely joyful and hopeful.
I’ve seen people celebrating new beginnings, leaving platforms like Instagram and TikTok. One of my favorite things about Pixelfed right now is that people just don’t care about the usual Fediverse debates. They’re not talking about protocols, stacks, or politics (though there’s a bit of that, but it’s minimal).
For example, if someone’s crocheting a sweater? That’s fine. They deserve a space to share that sweater, and I’m here to admire it.
This vibe made me think: what if the Fediverse at large leaned into this kind of approach? Instead of reinventing the Twitter wheel, we could take a page from Dan’s book. Dan, the creator of Pixelfed, has tailored this platform to offer a novel, focused experience.
Here’s what makes Pixelfed unique:
Photos are front and center. Pixelfed doesn’t show text-only posts. Every post must have a picture, so images take priority, with text as a secondary element. It’s reminiscent of how Instagram started, and it works beautifully.
Mastodon integration. You can view people’s Mastodon accounts on Pixelfed, but when you do, their photo posts are displayed in an Instagram-like way.
Focus on the local feed. Right now, Pixelfed emphasizes the local feed over the global one, creating a strong sense of community. It’s not about debates or concepts; it’s about sharing aesthetics and celebrating creativity.
Minimalism as a design principle. Dan seems to deeply understand the idea of a minimum viable product (MVP). Some users are complaining about the lack of features like dark mode, filters, or borders. But simplicity is the point. The app is intentionally simple, and that minimalism enhances the overall experience.
At its core, Pixelfed is about the feeling you get when you scroll through the feed. It’s about people sharing genuine pieces of themselves—and that’s what makes it stand out.
So, if you’re thinking about building a Fediverse app, take notes from Dan: build a unique experience.
And with that, I’ll leave you to enjoy your Friday. Cheers!
What do I mean by that? Look at the Fediverse apps with traction: Mastodon is an alternative to Twitter, Lemmy to Reddit, Pixelfed—love it, been talking about it all day—to Instagram, and PeerTube to YouTube. These apps are fantastic, but the truth is that growth on the Fediverse depends on dissatisfaction with major platforms.
People move to Mastodon when they’re pissed off at Twitter. Over the past two years, though, this has slowed, with many moving to Threads or Bluesky instead. About a year ago, Reddit angered its user base, leading many to Lemmy. Now, people frustrated with Meta are looking for Instagram alternatives. Typically, they’d turn to Lemon8, ByteDance’s Instagram alternative, but with TikTok and Lemon8 on the verge of a U.S. ban, users are looking elsewhere—creating an opportunity for Pixelfed.
There’s a certain class of user drawn to the Fediverse: not just dissatisfied people, but those who no longer trust walled-garden platforms. They want alternatives with escape hatches—spaces they can leave when things go wrong. That’s why they come to the Fediverse: to avoid being prisoners of walled gardens and ensure they can exit easily if needed.
Spikes in registrations follow a pattern. There’s an initial rush of enthusiasm, but it fades as many users return to major platforms. Why? Because, as much as they hate the walled gardens, they value their social graphs. If you have a million followers on Instagram, it’s hard to give that up and start over. The metrics, engagements, and dopamine hits are hard to leave behind.
Another reason people return is the lack of feed algorithms on the Fediverse. Over the past decade, people have been trained to write for algorithms, not humans. Posting for an algorithm—like SEO—is a skill that doesn’t translate to the Fediverse’s chronological, decentralized feeds. Without algorithms, many users feel lost and go back to platforms they know.
Still, around 25% of users stick around. They take time to adjust, learning how the Fediverse works and creating a new mental map. These users become true believers, and that’s how the Fediverse grows: asynchronously, fueled by dissatisfaction with Instagram, TikTok, Facebook, and others.
This growth will continue because big social platforms will always piss people off. Every time Mark Zuckerberg or Elon Musk screws up, people will turn to the Fediverse. But eventually, someone needs to create a unique ActivityPub-enabled app—a social media idea that’s completely new, with a use case no one’s thought of yet.
The Fediverse offers untapped potential. It makes app development easier by providing a built-in social graph. At some point, someone will create something truly novel, and when that happens, the Fediverse will grow in a sustained, non-asynchronous way.
Putting the sauce in awesome! This is my own self-hosted single-user Akkoma + Mangane server. I primarily talk about the Fediverse, movies, books, photography, video games, music, working out, and general geekiness. I’m a proud husband and father.