@madargon Hey, I totally agree with the content of post.
But do you know of the time Nixon said, "I am not a crook", and then everyone thought he _was_ a crook?
https://invidious.nerdvpn.de/watch?v=sh163n1lJ4M
A couple of psychologists I skimmed over reckon that because of the associative nature of memory, "negating the frame, evokes the frame, reinforces the frame.
This is why "make X great again" reinforces Trump, whatever you decide to make X.