@boby_biq @anon_opin I used to work in at the pointy end of companies invited to these.
What happens is a person or group of people invent an award or set of awards. Call or mail around a bunch of providers saying they’ve been shortlisted for said awards. Generate FOMO that their competitors are going and they’re not. Design some award logos. Get a Wordpress site. Charge 2-7k a table, and then per ticket. Take venue profit and food/drink service %. Get a glass piece of shit etched. Do awards. Now they’re established. Do the same next year. Profit.